Cart Abandonment Recovery for Shopify Stores
Roughly seven in ten shoppers who add to cart never finish the order. We work on both halves of that problem: removing the checkout friction that causes abandonment, and building the recovery flows that bring the rest back.
~70%
Typical abandonment
Email & SMS
Recovery channels
Klaviyo
Built in
Before & after
Measured
Step one: stop the abandonment happening
Most abandoned carts are caused by something the store did - a surprise shipping cost, a forced account, a slow mobile checkout, or missing payment options. We find those causes before we write a single recovery email.
- Shipping cost and delivery expectation clarity
- Guest checkout and form field reduction
- Mobile checkout speed and input friction
- Payment method coverage for your markets
- Trust, returns and security signals at the cart
- Error and validation handling that loses orders
Step two: recover the carts you still lose
Recovery flows are the highest-return automation in ecommerce because the intent is already there. We build sequences that are timed, segmented and written to remove the specific objection that stopped the purchase.
- Abandoned cart email sequence with staged timing
- Abandoned checkout and browse abandonment flows
- SMS recovery where the market supports it
- Segmentation by cart value and customer history
- Discount logic that protects margin
- Post-purchase flows to lift repeat rate
Reported as revenue, not open rates
We report recovered revenue, checkout completion rate and abandonment rate before and after. Open rates are a diagnostic, not a result.
Frequently Asked Questions
What is a normal Shopify cart abandonment rate?
Most Shopify stores sit between 65% and 80%. Above 70% usually means there is fixable friction in the cart or checkout, not just browsing behaviour.
How many abandoned cart emails should I send?
Three is the common baseline: a reminder within about an hour, a value or objection-handling message the next day, and a final message with urgency after two to three days. The right number depends on price point and purchase cycle.
Do I need a discount to recover carts?
Often not. Many carts are abandoned over shipping uncertainty, payment options or trust. We test non-discount recovery first so you keep the margin.
Find Out Where Your Checkout Loses Orders
Send us your store URL and we will send back a prioritized list of what is costing you sales.